Local SEO is faster than national SEO because competition is lower. Month 1-2: little visible change while technical fixes and GBP optimisation happen. Month 3-4: movement on long-tail local terms like "beauty salon Bondi Junction." Month 5-6: page 1 rankings for several local keywords. Month 6-12: compounding kicks in as authority builds and reviews accumulate. To speed things up: optimise your Google Business Profile first, get 5-10 reviews in month one, ensure fast mobile loading, and create suburb-specific service pages.
Answered 24 Apr 2026
Expect 4-6 months before meaningful leads from SEO. For a beauty salon, your Google Business Profile is probably more important than your website — most people search the map pack, not organic results. Prioritise GBP optimisation and reviews over website content. Focus on "near me" and suburb-specific keywords — people searching "hairdresser near me" are ready to book, not just browsing.
Answered 24 Apr 2026