The general rule for SMEs is 5-10% of revenue on marketing. At $800K, that is $40,000-$80,000 per year. But starting from zero, begin with Google Ads targeting service-specific keywords in your area — $1,500-$2,500/month with proper conversion tracking. Simultaneously set up your Google Business Profile properly. Once those foundations work, add SEO at $1,000-$2,000/month for long-term lead generation. Social media is lower priority for trades unless you do visually impressive work.
Answered 24 Apr 2026
I would push back on the percentage approach at your stage. Start with just two things: a properly optimised Google Business Profile (free, 2-3 hours to set up) and a small Google Ads campaign ($1,000/month). Track every lead. After 90 days you will know your cost per lead and can scale what works. The biggest mistake is jumping from $0 to $5,000/month without tracking in place.
Answered 24 Apr 2026